Improving Customer Experience Through Broadening Your Mobile Offering


When it comes to mobile devices, the preference for features beyond voice calls and messaging has been illustrated in a recent survey, where 88 percent of millennial respondents answered “yes” to the question “would you rather have an unlimited data phone-plan than unlimited calls and SMS?” And it could be argued that even more compelling than calling, messaging, and music and video streaming, is a mobile’s ability to provide its user with a variety of ways to discover and purchase all kinds of consumer products and services.

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Paul Mooney