How customer data can sharpen your marketing strategy


Ashley Murdoch, Corethree CEO, discusses what marketers can do to stay relevant in an increasingly crowded marketplace.

With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up with Ashley Murdoch, founder of mobile ticketing and data sights provider, Corethree, to discuss the challenges of catering for an increasingly digital, mobile-native customer base.

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Paul Mooney