Why brands need to drill into data to cure customer loyalty decay
By Ashley Murdoch.
It’s not uncommon for a brand to roll out a customer loyalty programme to strengthen relationships, grow the business and remain relevant in a very crowded marketplace. Today’s advancements in technology and the evolution of how shoppers prefer to buy goods and interact with services has changed dramatically.
The rise of omni-channel has pushed brands to operate across digital and mobile channels, providing consumers with a much wider variety of choices to shop anytime and anywhere.
…Continue reading the full article on Marketing Tech Magazine.