Why brands need to drill into data to cure customer loyalty decay

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By Ashley Murdoch.

It’s not uncommon for a brand to roll out a customer loyalty programme to strengthen relationships, grow the business and remain relevant in a very crowded marketplace. Today’s advancements in technology and the evolution of how shoppers prefer to buy goods and interact with services has changed dramatically.

The rise of omni-channel has pushed brands to operate across digital and mobile channels, providing consumers with a much wider variety of choices to shop anytime and anywhere.

…Continue reading the full article on Marketing Tech Magazine.

Paul Mooney