Embracing open APIs in financial services to offer a better customer experience
By Ashley Murdoch.
The speed at which consumers have adopted mobile digital platforms is testimony to how highly they prize the convenience of mobile apps. But just as the advent of supermarkets made shopping easier by bringing different types of grocery produce, clothing, hardware and more under one roof, apps that offer only one type of product and service could be missing a trick.
Take WeChat, China’s ‘super app,’ that lets users do everything from mobile banking to social networking, booking taxis or a doctor’s appointment, find a date, order food and lots more.
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