Following the fantastic success of Go North East's mobile bus ticketing scheme, powered by Corethree's innovative Core Engine platform, More bus network have now launched mobile ticketing services for the iPhone and Android devices, reaching millions of passengers every year.
The More Bus mobile ticketing service covers Poole, Wimbourne and Bournemouth in Dorset and allows bus passengers to browse, select and then purchase bus tickets using their smartphone, with easy one-time registration of payment details and on-screen tickets that can be used within seconds of purchase. Pre-purchased mobile tickets are discounted providing exceptional value to local residents and visitors to the area.
Nikki Honer, Commercial Manager at More Bus said, "A cash ticket purchaser could be paying up to 40% more for the same journey as someone on board who has pre-paid with a period ticket. We believe the incentive to pre pay will encourage more people to save time and money for their commuting and leisure travel."
"The app will also hold other ticket types such as dayrider tickets which will appeal to the regions holiday makers or occasional bus users. Its thought that with pensioners already using cards for their right to travel free through the governments concessionary scheme, and with more paying passengers adopting the key or app systems, time spent at bus stops as people pay the driver with cash will be reduced by as much as 50%."
More buses mobile service is free to download and use, with a simple sign-up that takes a matter of seconds, available for all major smart phones from the App Store and Google Play, and via getcore.mobi/more.
Corethree's CEO, Ashley Murdoch said, "mobile ticketing and live services information are becoming increasingly popular with UK transport operators as they realise the benefits of operational efficiencies and provide a more enhanced customer experience. Corethree are at the cutting edge of this technology and are proud to be supporting More Bus. We will continue to provide product innovation and look forward to the next phase of enhancing these mobile services for More Buses."
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