Q-Park GB launches mobile rewards loyalty app with mobile solutions expert Corethree

Leeds, November 2014: Q-Park, one of Europe's largest independent parking companies has taken the lead launching a new mobile loyalty and reward application. The new loyalty app, developed by Corethree, enables customers to find a car park in over 50 UK locations, pre-book parking, receive local retailer and restaurant promotions including free parking on the 6th visit exclusively to Q-Park customers. Not only is the app able to provide unique customer discounts but has also has a navigation system to Q-Park car parks in the area. This is especially convenient for customers visiting a new location.

The app was developed with Corethree, the leader in m-ticketing and integrated data solutions technology, using its expertise in the parking market for the first time. Corethree adapted the Q-Park online pre-booking system and key features for mobile use as well as adding a range of new features that will benefit Q-Park end users. Customers will earn loyalty points by scanning the barcode on their parking ticket using the in-app scanner which in turn builds into free car parking reward over time. Mobile tickets and QR codes will then be available to use at participating facilities.

For the first time loyalty for parking, retail and restaurants can all be linked through one app. In addition Corethree developed bespoke discount flash passes and QR codes for location-based offers. As interest rises from the positive launch, businesses have been partnering with Q-Park such as Red Hot Buffet, Handmade Burger Co, Chaophraya and Piccolinos. It's no surprise that Q-Park Rewards has become a success with Q-Park customers and partners alike.

John Denton, Head of Sales and Marketing at Q-Park commented,

"The digital age has introduced a wave of tools and we are determined to lead the market in technical innovation. However more importantly we want to reward our customers for choosing Q-Park. Working with Corethree we have been able to bring to the market Q-Park Rewards which combines parking, customer rewards and savings all in the one app which will add to an unrivalled parking experience."

Ashley Murdoch, CEO Corethree said,

"We are delighted to be providing Q-Park with this new technology. We specialise in integrating multiple disparate data streams into single point applications that benefit our clients' end users and this partnership is doing exactly that. By pulling in local offers for shops, cafes and restaurants when people scan their parking tickets, we are able to help rejuvenate the high street and make life easier for the general public."

The app is available to download from the App Store or Google Play on any smartphone. Q-Park is renowned for offering additional customer services, such as baby buggy hire and friendly on site trained hosts delivering market leading excellence to all customers whether in the car park, over the phone or through our website.

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Q-Park GB launches mobile rewards loyalty app with mobile solutions expert Corethree