Corethree extends its m-ticketing deployment to Wales via Cardiff Bus

Corethree, the UK-based innovative technology company, has signed an agreement with Cardiff Bus for the provision of mobile ticketing services across the Cardiff Bus network.

The Cardiff Bus m-ticketing app is available from 20th Oct 2013 via iPhone and Android devices on any mobile network, allowing bus passengers to browse, select, purchase and use bus tickets all from the convenience of their own mobile device.

Up close and personal

Corethree's mobile capabilities combined with its back office administration and analytical tools mean that passengers can now receive tailored products from transport operators which meet their own specific requirements.

Using analytical data, new ticketing solutions can be created by transport operators via Corethree's web console within a matter of minutes, saving time and money. Passengers that require bespoke ticketing such as a book of tickets (to be used over a certain period) or a family ticket can now be offered via mobile.

Richard Stevenson Corethree's Product Specialist commented,

"Our m-ticketing technology offers the flexibility to create new ticketing solutions in real-time and allow our clients to cater for a variety of different passengers needs at a price point that suits them. Over the last two years results from specific tailored products have shown an increase in patronage and revenues, rather than a shift in channel adoption".

Passengers using the Cardiff Bus m-ticketing service will also have a choice of payment methods when purchasing tickets, as Corethree have included Barclays Pingit mobile checkout with their mobile wallet, with the alternative to pay via debit or credit cards.

Corethree's m-solutions already account for multiple millions of pounds of revenue being generated from their existing client base.

Peter Heath, Operations and Commercial Director at Cardiff Bus said,

"Corethree's mobile ticketing solution was the natural choice for Cardiff Bus to create operational efficiencies and improve the customer experience. Our mobile solution will offer customers the ability to buy a ticket that's right for them, whilst on the move and removes the hassle of finding the right change or queuing for a ticket."

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Corethree extends its m-ticketing deployment to Wales via Cardiff Bus